We love celebrating great experiential marketing campaigns and one of our ‘tweeps’, Phuong Nguyen, let us know about this great outdoor installation created by BDDP & Fils for Solidarités International.
Heineken have extended the trend of the 'million fan thank you' with this little video. On the day they reached one million fans, they sent a hug team of branded lovelies in to Amsterdam to say thank you by giving people, err, hugs.
This new advert for Supernoodles has been getting a bit of a mixed response. Whatever your opinion on it, we couldn’t help but have an evil laugh at the possibility of experiential activity underpinning this TV spot!
Some exciting news today for all experiential marketers.
The Experiential Marketing Forum (EMF), run by Erik Hauser, teamed up with the International Experiential Marketing Association at the end of last year to carry out “the first inaugural, global study” on Experiential Marketing and it has been released today.
A bit of Friday relief! We have been creasing with laughter watching this really simple campaign from Australia where an agency wanted to create an experience to promote the new SAW film.
Giving people great experiences is all about adding value to their lives. Tropicana’s ‘Brighter Mornings’ campaign in Canada is a truly brilliant example of this.
The 28th of February will see TV product placement become part of our lives in the UK. On Monday, Ofcom unveiled the new “P” logo (see right) that must appear for three seconds at the start and end of programmes where brands have paid for references.
In the modern marketing era, it is more important than ever for brands to be able to learn, unlearn and re-learn to be successful. It is also of increasing importance to mix interaction channels with more static channels to achieve effective information delivery. Taking this in to account, how and when should you use these different mediums to achieve maximum impact?
Hotcow are an award winning experiential marketing agency based in London.
We have a full team of creatives, account managers and dedicated support to deliver your campaigns with the care and passion it deserves and we deliver with pride.