We have seen some great examples of car brands using experiential marketing to offer consumers the ultimate test drive experience. This recent example from Hyundai in South Africa proves that experiential is the way forward, in order to create an emotional connection with consumers.
Shopping missions are changing as consumers gain more choice, access and power across channels. Offering them a smooth and engaging experience is key to deliver the value and convenience that they’re looking for.
More and more often we’ve been seeing brands being particularly responsive to consumer demands via social media. Here’s a great example of a highly social, creative and engaging experiential campaign.
Hotcow gets underway with the experiential campaign for Australian brand Bulla Creamy Classics. The activity is part of a Bulla social media campaign 'Bring ‘em Home', created by Grey Australia, which will offer a chance for Aussie expats to come home for the summer.
Many brands have been experimenting with the concept of making billboards more interactive. Here’s another smart idea for an outdoor campaign which gives consumers a good reason to stop and engage with the medium, rather than just walk on past.
Hotcow are an award winning experiential marketing agency based in London.
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