This is a great example of a simple, yet effective guerrilla marketing campaign from Jeep in Mexico.
Using a stencil and a wet rag, the brand went out in the streets, ambushing dusty car windows with the message: “We see that you like the off road”, and the URL for jeep.com.mx.
A very clever and inexpensive experiential campaign, which certainly got the message across.
What do you think? Check out the result on the video below and tweet us your thoughts @Hotcow!