New technologies are making it easier for brands to integrate social media into a live brand experience. Here is a nice example of a Twitter powered billboard from India, created to launch a new clothing collection from Allen Solly.
In 2013, brands will start to wake up to the real value and effect that feel good experiences has on people. Lets take Heston B, the culinary expert as an example, he takes ordinary food and creates extraordinary experiences that surprise and delight people with wow experiences.
Moving away from normality takes a conscious effort on making your brand remarkable. Instead of shouting your message at consumers, you should be attracting their attention and cultivating fans.
Christmas is a time for festivities, fun and frolics. It is also the perfect opportunity for brands to emotionally engage with consumers. We have seen some heart warming Xmas campaigns this year, but one which caught our attention is this little beauty from Brazil, which invites people to speak to the one and only Santa Claus.
At a time when retailers are seeing an increase in online spending, and people are using shopping centres as a form of entertainment, experiential marketing becomes a great asset to drive footfall in-store and keep it coming.
In the run up to Christmas celebrations, the volunteer-led humanitarian organisation British Red Cross has called on Hotcow to create an experiential pop-up shop and drive awareness to their gift shop.
This little experiential campaign comes from the Netherlands, where IBM asked children to come up with some surprising and original ideas to make our world a better place.
Hotcow are an award winning experiential marketing agency based in London.
We have a full team of creatives, account managers and dedicated support to deliver your campaigns with the care and passion it deserves and we deliver with pride.