In 2013, brands will start to wake up to the real value and effect that feel good experiences has on people. Lets take Heston B, the culinary expert as an example, he takes ordinary food and creates extraordinary experiences that surprise and delight people with wow experiences.
He doesn’t do it with the main goal of making money he does it from a place of authenticity and wanting to make people feel excited. He then shares those amazing experiences with more people online. This creates viewers and followers and gets people wishing to join in and find out how they to get involved. It brings him fame and fortune from being authentic.
Simple message – Go in with the attitude of sale sale sale and you will likely come out with the opposite effect. Consumers can smell a fake feel good moment a mile off.
Love to hear about your favourite examples of ‘authentic feel good moments’ from brands? Please leave your comment below or tweet us @Hotcow