In 2013, brands will start to wake up to the real value and effect that feel good experiences has on people. Lets take Heston B, the culinary expert as an example, he takes ordinary food and creates extraordinary experiences that surprise and delight people with wow experiences. In 2013, brands will start to wake up to the real value and effect that feel good experiences has on people. Lets take Heston B, the culinary expert as an example, he takes ordinary food and creates extraordinary experiences that surprise and delight people with wow experiences.