We recently came across this fantastic urban project called ‘21 Balançoires’ from the collective of artist designers Daily Tous Les Jours. This is not linked to any campaign, but we love how engaging the project was, which put a smile on people’s faces.
The incredible inviting set of 21 swings was placed in a high-traffic area in Montreal’s Place des Arts, offering passers-by a chance to take part in a co-operative musical experience.
As you will see on the video below, people were all smiles. Everybody enjoying the swings and collaborating with each other to compose a musical piece as the swings rocked back and forth.
Photo credit: Olivier Blouin