This little experiential campaign comes from the Netherlands, where IBM asked children to come up with some surprising and original ideas to make our world a better place.
The idea they came up with was to make street crossings safer, by making zebra crossings light up when people walked on it.
IBM took the suggestion on board and subsequently created a real life experiment by placing a flashing zebra crossing on a busy street of Rotterdam, along with a billboard explaining the idea.
This is a great concept and execution, which really caught the attention of the public. What do you think? Leave your comment below or tweet us your thoughts @Hotcow!