Celebrating Creativity #171 – Allen Solly

Allen Solly Experiential Billboard New technologies are making it easier for brands to integrate social media into a live brand experience. Here is a nice example of a Twitter powered billboard from India, created to launch a new clothing collection from Allen Solly.

The brand attached 52 shirts to the billboard and asked people to choose a hashtag and send a tweet for a chance to win one of the shirts. Each shirt was fit out with a solenoid, which when triggered by the tweets, punched the shirts out of the billboard.

A smart way of driving social media buzz whilst rewarding the Tweeps with a sample to take away.

What do you think? Check out the video below and tweet your thoughts @Hotcow!

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