A brand’s customer database is the most valuable asset and understanding how to target them is critical to devising the best approach for your sampling success.
When it comes to sampling, good targeting will lead you to immediate sales and …
Read More
Most companies tend to think that product sampling is just about getting your product into people’s hands. Give it to them and they will come and buy – wrong. Whilst sampling is a great way to get products out there, …
Read More
Today we live in a world filled with hundreds of words, thousands of images, millions of brands, and billions of people. Everything has started to become normal and normal; eventually becomes boring and boring; eventually gets ignored.
This word is overused and undervalued. Most people can't even pronounce the word correctly, let alone know what it really means. It is a word that has so many different meanings that it has started to reduce the real value of behind the live marketing discipline.
Understanding the value of experiential disciplines and what they deliver against the 'job to be done' for your brand can be a tiring and confusing task.
The one thing that both Red Bull and Disney have in common is a shared believe, in which to have fame and fortune, you must create magical experiences for your customers.
We love it when brands create big, bold outdoor campaigns with a little touch of experiential. This recent example from Doom Super in South Africa literally stopped people in their tracks, with most of them taking pictures of it, and engaging with the campaign.
Here’s a cool example of an ambient marketing campaign from toy company Mattel in Brazil.
As brand marketers search for effective ways to launch new products or refresh existing ones, understanding the different ways of distributing samples will ensure that you give consumers the right product experience and be considered for purchase.
With consumers growing skeptical about the ways that brands are marketing to them, live experiences will ensure that your marketing efforts don’t fade into the background.