The one thing that both Red Bull and Disney have in common is a shared believe, in which to have fame and fortune, you must create magical experiences for your customers.
At the heart of both brands is that of an experience organisation – great experiences come first. Product and merchandising sales come from delivering great experiences.
Both brands have not only survived the economic roller coasters but have grown.
They have enjoyed success because each brand has remained authentic and not portrayed ‘need’ and ‘greed’ (a desire for bottom line growth only). Each brand has excelled and cared about the overall customer experience.
If you want to grow your fame and fortune, think about how you can develop your brand into an experience organisation.
What really makes Red Bull and Disney different to other brands is that they have really understood the true secrets to brand success. Live Marketing Experiences!