Drinks giant Coca-Cola has brought back its award-winning ‘Share a Coke’ campaign in May, just in time for the summer. And in doing so, it is going to deliver its biggest sampling effort ever, with 11 million 150ml samples of …
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For years, brand marketers have used promotional sampling to introduce consumers to new products and solicit their feedback. From supermarket tasting trays to department store perfume reps, sampling is an effective marketing channel that gives consumers the chance to ‘try …
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A study conducted in the UK and USA revealed that in today’s digital world, 1 in 2 people feel increasingly disconnected from the physical world and 7 in 10 people crave experiences that stimulate their senses.
Consumers are looking for …
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Research shows that, because we’re all being over-exposed to marketing and advertising messages all the time, we’re mindfully aware that we can sometimes be a bit intellectually lazy. That’s to say, perhaps we’re not allocating enough brainpower to making clear …
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Wow what a year it’s been for sampling in 2013. We’ve seen some really impressive campaigns over the last 12 months. Take the Rentokil Pop Up ‘Pestaurant’ in London this summer. As well as dishing out tips on how to …
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A brand’s customer database is the most valuable asset and understanding how to target them is critical to devising the best approach for your sampling success.
When it comes to sampling, good targeting will lead you to immediate sales and …
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Most companies tend to think that product sampling is just about getting your product into people’s hands. Give it to them and they will come and buy – wrong. Whilst sampling is a great way to get products out there, …
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Sampling – the right way
‘Sampling’ – It is a term well-known in the experiential marketplace.
In many ways it is a plain term which initially doesn’t tend to spark imaginative notions of creativity, fun and engagement.
So what exactly …
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To deliver a taste of New York to busy Brits, NY Bakery Co. created a playful sampling experience using an arcade-style ‘Bagel Grabber’. 
From smart vending machines to interactive installations, we selected the best methods to get your products into consumers’ hands.