To deliver a taste of New York to busy Brits, NY Bakery Co. created a playful sampling experience using an arcade-style ‘Bagel Grabber’.
Placed in London’s Hoxton Square, the brand invited passers-by to play for a free bagel and pick a flavour of their choice. Users had to control the grabbing ‘arm’ to pick up their choice of plain, cinnamon & raisin or sesame bagel.
Another great example of experiential sampling campaign to satisfy Londoners snack cravings.
Check out the pics from the activity on NYBC Facebook page.