Brands and agencies are constantly getting more creative in their advertising tactics leaving a lot of examples as inspiration for other marketers around the world. Over the years, guerrilla marketing has proven a valuable tactic to catch people off-guard and …
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At a time when consumers are growing more skeptical to big budget advertising, small-scale stunts are the way to go to interrupt people in their tracks and make them aware of your brand or product.
Guerrilla marketing is a widely …
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Experiential marketing is on the rise and requires more focus then ever before. It is playing an important role in bringing brand assets to life, creating sharable content and having wider conversations with new and potential customers. Creatively we can …
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Most companies tend to think that product sampling is just about getting your product into people’s hands. Give it to them and they will come and buy – wrong. Whilst sampling is a great way to get products out there, …
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Brands who are looking to enhance their customer base, need to align themselves with discount retailers to reach a new group of shopper. These shoppers are leading the pack and more are set to follow in the coming months. Brands …
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Human beings are powered by emotions, not reason. Our emotions defines how we feel and how we make decisions.
Neurologist Donald Calne perhaps said it best: “The essential difference between emotion and reason is that emotion leads to action while …
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As an experiential agency with a history of working with brands on sampling activations, we try time and time again to share what knowledge we have on the right and wrong way of product trial and free giveaways.
There are …
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Don’t be a monkey – Go Guerrilla!
If brands want to make a real impact with a target audience – surprise is one of the best weapons you will ever have at your disposal.
Consumers spend a lot of time …
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Sampling – the right way
‘Sampling’ – It is a term well-known in the experiential marketplace.
In many ways it is a plain term which initially doesn’t tend to spark imaginative notions of creativity, fun and engagement.
So what exactly …
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Are ‘good looking’ promo staff always necessary?
This is one of ‘those’ questions.
We know full well that it shouldn’t matter. But we live in a world where good looks are prized by most.
The media certainly hold ‘good looks’ …
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