Is ‘Free-from’ free from experience too?
“In 2011 it seemed the £240m free-from market couldn’t get any bigger: with value sales up 15.5% [Kantor worldpanel]”
“They were wrong: value sales accelerated further, up 24.8% to be valued at 297.5m [Kantor …
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In the world of experiential marketing, there are many different type of branded experience. From nationwide road shows to sampling activities, PR stunts to guerrilla marketing – the one constant is people.
Great promo staff should first and foremost …
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Apparently there are rumblings amongst the Great British shoppers. After many years of incredible growth and expansion, it would appear that supermarkets are beginning to fall from our favour.
The well publicised Mary Portas scheme to save the high street …
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In the news this week, Tesco have been investigating the potential of offering 3D printing technologies in-store.
They have sent their ‘science boffins’ to Silicon valley to look at the latest technologies being used by scientists to create a plethora …
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It was announced yesterday that Boris Johnson has agreed a £1.5bn deal to redevelop Silvertown Quays (situated in the London Docklands area), into the worlds first “Global Brands Centre”
At the heart of the scheme will be up to two …
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The concept of guerrilla sampling is to advertise your brand or product to a select group of people at more of the right times and right places during their daily activities.
Guerrilla sampling is widely used by large organisations to …
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When a Coca-Cola executive claimed that social media didn’t yield any short-term product sales he kicked off a huge debate. Since then the company has rejoined the discussion clarifying that social media is “crucial” and has been driving in-store purchases. …
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Footfall – The golden chalice. It is what all offline retailers need if they are to survive. The more you get, the more chance you have to communicate with consumers and (hopefully) sell more products.
However, sustaining footfall, is a …
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We love the recent article by Marketoonist Tom Fishburne ‘Where complacent brands go’.
‘In most markets today, the pace of change is so fast that we all have to think like brand challengers even when we’re the brand leader. We …
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How to get your Product Sampling right is a question we encounter all the time. The simply answer is always.
Most marketing teams add sampling to the channel plan for the launch of a new product. This is normally conducted …
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