Newsjacking refers to a practice whereby you ‘piggyback’ a news story, in real time, to generate media for yourself and amplify your sales.
“An effective newsjacking campaign can help to develop SEO, improve awareness and reputation of a brand and …
Read More
According to an article in today’s Grocer magazine, Coca Cola have admitted that they were slightly caught on the hop by rivals’ strong, Olympic year promotional activity, which has contributed to a slump in sales.
Their response – to simply …
Read More
Research claim women are better brand ambassadors based on the fact they account for the majority of purchases and women trust other women for advice and recommendations. The simple fact is that great people help amplify remarkable brand stories and ideas. Passion, enthusiasm and brand belief is more important than gender in most cases.
Read More
Yesterday it was revealed that Unilever intend to skew their marketing spend towards more in-store promotions instead of social media.
Read More
We blame the pop tart.
Cast your mind back a few years. Can you recall the image of a flat, strawberry, goo-filled parcel launching itself from the beloved toaster and enriching the life of it’s recipient through the power of a portable breakfast, to be enjoyed ‘on the fly’
Cast your mind back a few years. Can you recall the image of a flat, strawberry, goo-filled parcel launching itself from the beloved toaster and enriching the life of it’s recipient through the power of a portable breakfast, to be enjoyed ‘on the fly’
Late last week, Hotcow had the pleasure of listening to a great talk from Advertising Creative Steve Henry on the subject of creativity. During the presentation, we discussed why brands usually ask agencies for the ‘big idea’ citing a need to ‘break the mould’ ‘be different’ and ‘stand out’ in a cluttered marketplace.
...and Just being ‘fast’ isn’t enough.
A recent conversation with a client started with an a simple observation. They had made this observation when coming across a promotional stand in a busy London train station. The stand was for a high-end luxury sports vehicle with a retail value well into six figures. ...and Just being ‘fast’ isn’t enough.
Today we live in a world filled with hundreds of words, thousands of images, millions of brands, and billions of people. Everything has started to become normal and normal; eventually becomes boring and boring; eventually gets ignored.
It's 3pm. The concept has been finalised and thankfully, the client has bought into your ideas & overall strategy. If a brand experience is going to work, you had better be in the right place at the right time. No point having a great production if your target audience is somewhere else entirely.
So, how do you decide on the right location?
Typically, we know that clients frequently request the 'busiest' locations.
But, is this the best strategy? Are you measuring the success of your campaign on awareness or engagement?
So, how do you decide on the right location?
Typically, we know that clients frequently request the 'busiest' locations.
But, is this the best strategy? Are you measuring the success of your campaign on awareness or engagement?
This word is overused and undervalued. Most people can't even pronounce the word correctly, let alone know what it really means. It is a word that has so many different meanings that it has started to reduce the real value of behind the live marketing discipline.