In the run up to Christmas celebrations, the volunteer-led humanitarian organisation British Red Cross has called on Hotcow to create an experiential pop-up shop and drive awareness to their gift shop.
Hotcow gets underway with the experiential campaign for Australian brand Bulla Creamy Classics. The activity is part of a Bulla social media campaign 'Bring ‘em Home', created by Grey Australia, which will offer a chance for Aussie expats to come home for the summer.
Research seen by Marketing Week suggests that shopper's expectations need to be catered for by retailers according to three different mindsets: dream, exploring and locating.
The London 2012 games are set to start today and while we are cheering for Team GB to perform well, official sponsors have been putting in their best creatives to get the most out of the Olympics fever, and give the crowds a positive experience of a lifetime.
Last month, McDonald’s Canada launched a social media campaign, which invites consumers to post their questions about McDonald’s food quality and have their enquiries answered with a personal reply from the fast-food chain.
This years Marketing Week Live got all the right people in the right place. Over two days Olympia played host to some of the most insightful marketeers and a whole host of suppliers pushing new platforms, tools and items to enhance customer loyalty, in-store purchase, consumer insights, online marketing and a whole lot more.
To promote Nissan’s first 100% electric car, Hotcow is teaming up with digital agency AKQA to bring lucky Londoners the World’s Cheapest Taxi Rank powered by Nissan Leaf.
Marketing Week has featured an insightful article about the factors affecting the success of sampling campaigns, based on some of the data collected from Hotcow’s latest shopper research around product trial and purchase behaviour.
Hotcow are an award winning experiential marketing agency based in London.
We have a full team of creatives, account managers and dedicated support to deliver your campaigns with the care and passion it deserves and we deliver with pride.