Last month, agency AKQA tasked Hotcow to activate the World’s Cheapest Taxi Rank powered by Nissan Leaf.
The stunt was created to raise awareness of Nissan’s ‘The Big Turn On’ campaign, to turn people on to electric driving, as well as highlighting how the Nissan Leaf 100% electric cars are six times cheaper than a conventional petrol car.
We set up a special taxi rank at the Truman Brewery in East London and asked people to tweet their destinations using the hashtag #6xCheaper for a chance to win a free taxi ride.
Journey requests came in for destinations all over London, with passengers lining up in excitement to experience the free service.
Check out the video below, showcasing the campaign.
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