It is set to be the warmest day of the year today and as the clocks go forward this weekend we are officially saying hello to Spring. Pimm’s have decided to mark this day building a giant deckchair on Bournemouth Beach, which we love! 
The Hotcow Herd were out in force with Veet to launch a competition to find Britain’s Greatest Legs. The winning legs will appear in the next campaign for Veet EasyWax. 
Earlier this month The Guardian launched their new ‘open journalism’ campaign featuring a TV ad that depicts how an unexpected plot unravels, and the reactions of the public through social media platforms. 
The world’s greatest Consumer Electronics Show took place this month in Las Vegas where the big names in technology showcased their plans for 2012. Here at Hotcow we are great advocates of clever technologies, especially the ones which brands can take advantage of in order to create some amazing experiences for their consumers. We’ve selected some of the experiential highlights from this years exhibition. 
We were seeing pink this weekend at our gorgeous Veet stand at Westfield London Shopping Centre in Shepherds Bush. 
The Hotcow Herd braved the cold and put on their best Santa hats for a one day activity at London’s Victoria Station for the Consumer Products company Haier. 
When it comes to promoting consumer goods for children, advertisers have always been targeting children’s desires of acquiring something that their friends already have, using peer-to-peer techniques to send their message across. However, the use of children as brand ambassadors is a subject that has been discussed at length by regulatory bodies. 
This week the Hotcow Herd were out on the ground with the first 3D smartphone experience hub as part of the experiential campaign “Playing by Yourself Just Got Better”, launching the new LG Optimus 3D in the UK. 
To mark the launch of the new LG Optimus 3D smartphone in the UK, LG Electronics has appointed Hotcow as the lead agency to create a fun and playful experiential campaign to demonstrate the full capabilities of the 3D mobile to the public. 
Hotcow was appointed as the lead agency for the launch of the LG Optimus 3D smartphone after a competitive pitch against undisclosed agencies. 