In the news this week, Tesco have been investigating the potential of offering 3D printing technologies in-store.
They have sent their ‘science boffins’ to Silicon valley to look at the latest technologies being used by scientists to create a plethora …
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It was announced yesterday that Boris Johnson has agreed a £1.5bn deal to redevelop Silvertown Quays (situated in the London Docklands area), into the worlds first “Global Brands Centre”
At the heart of the scheme will be up to two …
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This year’s Mobile World Congress was once again hosted in Barcelona from 25-28 February. More than 72,000 attended from 200 countries and speakers from mobile operators, consumer brands, organisations and industries presented at more than 40 conference sessions.
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Yesterday it was revealed that Unilever intend to skew their marketing spend towards more in-store promotions instead of social media.
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Yeni Raki, the Turkish spirit brand, is raising awareness of their brand via an experiential campaign called ‘The Spirit of Istanbul Week’. The campaign will activate over 10 days across London, Brighton and Sheffield engaging people on the street and in restaurants.
Vegetarian sweet brand, Better Bunny, owned by Katjas Fassin is launching a 8 week sampling campaign targeting Tesco customers.
Recently, Gaelle Walker from Convenience Store Magazine published an article on "the ingredients you need to ensure the taste of success".
In the article titled 'Sampling: Take a bite', Walker, explains the necessity of "a well-executed product sampling campaign" as "the perfect medium through which to conjure up significant business benefits"
In the article titled 'Sampling: Take a bite', Walker, explains the necessity of "a well-executed product sampling campaign" as "the perfect medium through which to conjure up significant business benefits"
In the first of a series of activities, vegetarian sweet brand, Better Bunny, owned by Katjas Fassin, will target thousands of shoppers to encourage them to eat less animal gelatine sweets and 'go veggie'.
Hotcow have once again been chosen by Activia to roll out their experiential sampling activity across selected Sainsbury’s supermarkets throughout London and the South East.
Yesterday, Hotcow once again showed the world why we are chosen to deliver the impossible. Working with Golley Slater we created a beach scene in central London to promote Hilton Resorts.