Recently, Gaelle Walker from Convenience Store Magazine published an article on “the ingredients you need to ensure the taste of success”.
In the article titled ‘Sampling: Take a bite’, Walker, explains the necessity of “a well-executed product sampling campaign” as “the perfect medium through which to conjure up significant business benefits”
At Hotcow, we consider ourself as a leader in the field of great, well thought out experiential product sampling campaigns. We pride our knowledge of how to get brand in hand and activate campaigns which guarantee returns.
Hotcow’s MD, Sally Durcan was asked to comment on the issue of why time and again, brands and retailers sometimes get tastings wrong:
“Sometimes it is due to a lack of knowledge of the product or their shopper profile, other times it is simply a failure to plan, or ineffective monitoring and measurement”
As our research shows and Walker outlines, “71% of consumers will try a product if you grab their attention with something visually appealing. In addition, almost 60% of people are more likely to stop and accept a sample if it is being handed out by approachable and attractive people”
We don’t just talk the talk, product sampling is not as straight forward as some may assume, as Walker’s shows in her article.
Read the article in full here, and why not tweet us some of your thoughts:
http://www.conveniencestore.co.uk/advice/your-business/sampling-take-a-bite/235597.article