A recent piece of research by BDRC Continental featured on Marketing Week’s website last week recognises field marketing as the most successful way to appease customers. Better still, the study identifies a combination of sampling with elements of experiential as the most effective method of marketing.
This is a great example of an experiential marketing campaign appealing to the senses, with passers by being drawn in by the delicious smells of our favourite breakfast ingredient.
Hotcow has had great success in developing and implementing the right sampling strategies to the right brands.
A while ago we started a discussion in FMCG Professional (World Wide) on LinkedIn based on our January article “Can sampling help you gain new customers?”.
We got a great response from the FMCG community, with many people offering comment, opinion and their experiences.
A while ago we started a discussion in FMCG Professional (World Wide) on LinkedIn based on our January article “Can sampling help you gain new customers?”.
We got a great response from the FMCG community, with many people offering comment, opinion and their experiences.