We have all experienced it. We are sat in our local multiplex waiting for the latest blockbuster to start. The room darkens and minutes later, the real world disappears and for the next 90 minutes or so, we live vicariously …
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In today’s fiercely competitive beer market, brands are looking to push the boundaries with their marketing. Budweiser tried to reach out to the millennial’s with its mobile activated ‘Brewmaster’s Tour’, Stella Artois Black launched its classy ‘Black Diamond’ theatre experience …
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Ever heard of ‘feelies’? Well if not, read on. In recent years, the film industry has seen a host of new technologies aimed at beefing up the sensory aspects of the cinema-going experience, such as the expansion of the soundtrack …
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At Hotcow, we talk a lot about ‘guerrilla marketing’, but what exactly is it? Well, essentially, it is a promotional strategy that uses low cost, high-energy tactics to engage large groups of consumers – and guerrilla tactics use unconventional communications …
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The concept is simple. The film is secret; the location is kept secret, (until a few days before the performance) and all the information the audience is given is the dress code and an identity to assume.
Don’t tell anyone …
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When it comes to guerrilla marketing and experiential marketing strategies, there’s nothing quite like tapping into the human psyche and creating a bit of suspense. We love it. Marketing has to be engaging otherwise it’s failed, so creating something that’s …
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The success of a viral marketing campaign lies in how authentic, emotive and unique it is. Gone are the days where a simple sales approach would be enough to generate serious word of mouth.
In recent years, with the rise …
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Wow what a year it’s been for sampling in 2013. We’ve seen some really impressive campaigns over the last 12 months. Take the Rentokil Pop Up ‘Pestaurant’ in London this summer. As well as dishing out tips on how to …
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Who doesn’t enjoy a nice relaxing holiday? You work all year and scrimp and save for those few days of fun and exploration. Imagine you have just had a lovely holiday, arrive at the airport and are then offered another …
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This a clever experiential campaign created by Zouk in Singapore by agency DDB which we are celebrating.
As we all know ‘drunk driving’ is an awful and dangerous issue that affects many – the number of people who go out …
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