Social Media marketing is changing the way that people like brands. More and more, we are seeing people using Social Media as a key platform for communication and sharing experiences, and brands are starting to understand the value of building an online community and engaging with their consumers through social networks.
Social Media marketing is changing the way that people like brands. More and more, we are seeing people using Social Media as a key platform for communication and sharing experiences, and brands are starting to understand the value of building an online community and engaging with their consumers through social networks.
Last month we commented on a brilliant experiential event by Daffy’s in New York showcasing live models standing in the store’s window. Here is another great example of an interactive display window promoted by the flagship store Nordstrom in Seattle. 
We love when integrated experiential activities work well together. Within the tag line “Taste the lighter side of dark”, Newcastle Brown Ale has created three art installations placed in different locations around San Diego. 
Is there really such a thing as engagement with TV ads? You can like it, you can laugh at it but isn't real engagement reserved for a personal experience?
There is a trend of brands adapting urban treasure hunts to capture the spirit of adventure of consumers, engaging them with a new experience with the brand so they can share their experience with others and be part of a ‘hunters community’.
Taxis are becoming more than just a simple mobile billboard, turning into a 
QR codes are becoming more useful and important in promotional activities, becoming a new channel of communication that accesses information easily, and provides more content for brands to connect with their consumers. 
Live brand experiences demonstrate how customer participation and interaction can create demand for your brand and this is a great example of how experiential marketing can be used to drive traffic in-store. 
There is a big flow of brands incorporating digital elements into their campaigns to create unique experiences and get consumers engaged with the brand or product.