Where does your attention go when you're travelling from A-B? People rarely look up or down when they are on the move. So how is your message being seen? When people are rushing through their daily commute, they are rarely paying attention to advertising messages on billboards or on the floor. In addition, within the current cluttered media landscape, consumers are saturated with more marketing messages than ever before. Therefore, our question is: how are you drawing attention to your brand? Where does your attention go when you're travelling from A-B? People rarely look up or down when they are on the move. So how is your message being seen? When people are rushing through their daily commute, they are rarely paying attention to advertising messages on billboards or on the floor. In addition, within the current cluttered media landscape, consumers are saturated with more marketing messages than ever before. Therefore, our question is: how are you drawing attention to your brand? 
Social media channels such as Youtube, Twitter and Facebook have been responsible for big changes in business communications. However, a study from IBM found that marketers still struggle to harness social media. While nearly 25% of social media campaigns succeed, what are the factors and elements that plunge the vast majority of campaigns into doom? 
Consumers are changing the way they listen, research, talk and buy products due to marketing overload, explosion of product choices and from lack of trust. Brands need to work harder than ever to provide the right information and product experiences to enhance the buying decision. 
On average, people are being bombarded with over 10,000 visual advertising and promotional messages per day. While 80% of marketing campaigns are simply visual, how do you know if your message is getting through to your audience? 
Emerging technologies are rapidly reshaping the way consumers interact with brands. While brands are becoming more focused on the customer experience, consumers’ cravings for realness and new experiences ensure that brands are always engaged in continuous innovation. 
This is another great example of how a fun experiment can turn into a successful viral video. Levi’s equipped two models with a hidden camera in the back of their jeans, roaming in the streets of LA capturing everyone who were checking out their "rear view". 
When it comes to Christmas shopping this year, retailers will need to focus more on the customer experience. In 2010, the Christmas season was hugely successful for online retailers with an increase of 44% when compared to 2009. While consumers are spending more time online, as they hunt for the best ideas and discounts, for most of them, going shopping is a leisure activity; a source of entertainment with an added value of feeling or experiencing something that they cannot get online. 
This is a good example of how you can integrate location-based apps onto your experiential marketing activity. During the Social Media Week event in Glasgow last week, Nokia installed a vending machine, stocked with 1,000 gifts, to reward visitors all week long. 
We recently commented on a new trend consisting of brands adapting 
Much has been discussed about the rise of gamification and branded content. A latest study from KN Dimestore and Social Vibe reveals that offering an incentive for consumers to watch or engage with a brand’s advert, increases their perception of the brand advertised.