Experiential marketing has never been more relevant than it is today. We live in a world where consumers are bombarded with messages everywhere they go and at all times of the day. Because it’s harder than ever to stand out …
Read More
PR stunts are a brilliant way to show off your latest product and to get your brand noticed. People remember them; they always incite emotion and sometimes cause controversy.
Car manufacturers in particular are always looking for new ways to …
Read More
Experiential marketing works because it connects customers to brands through live, face-to-face experiences. This strategy carries an inherent risk: if your campaign isn’t engaging and compelling, the result is probably worse than that of a poor flyer, email, or TV …
Read More
To say that taking ‘selfies’ is a growing trend would be an understatement – it’s all the rage, everyone’s at it. Amazingly, the word ‘selfie’ was even officially added to the Oxford dictionary last year.
But what isn’t so well …
Read More
Human beings are powered by emotions, not reason. Our emotions defines how we feel and how we make decisions.
Neurologist Donald Calne perhaps said it best: “The essential difference between emotion and reason is that emotion leads to action while …
Read More
Today we live in a world filled with hundreds of words, thousands of images, millions of brands, and billions of people. Everything has started to become normal and normal; eventually becomes boring and boring; eventually gets ignored. 
Moving away from normality takes a conscious effort on making your brand remarkable. Instead of shouting your message at consumers, you should be attracting their attention and cultivating fans. 
Brands have a myriad of opportunities to reach festival-goers with great experiences, enabling them to leverage their sponsorship, and create a lasting impact on their campaign.
Experiential marketing is all about giving people a meaningful brand experience that will trigger positive word-of-mouth around your brand. 
Great customer service creates the ultimate brand experience. In a dynamic environment, choosing the right staff to represent your brand can make a great difference to your experiential campaign. Brand ambassadors are invaluable to ensuring an effective brand strategy is achieved, as they witness consumers’ reaction to your brand and understand your consumer’s buying behaviour.