If you’re stepping out into the world of sampling, you don’t necessarily have to create a campaign on a huge scale or give away millions of your products. Small and quirky can be just as effective and persuasive, particularly when …
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Want a new way of doing product sampling? From Pink Parcel and Birchbox, to Cohorted and Love Lula, beauty subscription boxes are massive right now and the number of brands getting in on this product sampling action is growing.
It’s …
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You can never underestimate the power of product sampling. By physically getting your products into the hands of consumers you can gain brand awareness, win loyal fans, and make sure whatever it is your offering engages and affects your target …
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PR stunts can sometimes be a bit hit and miss. As a creative, it’s not uncommon to come up with several duff campaigns before that killer idea surfaces.
But when they do arrive, they’re always worth all the pain, caused …
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Experiential marketing has been around for a while now, but most marketers are now aware of the benefits of using a creative, engaging campaign for a business.
The benefit of experiential marketing is that it is very real and tangible. …
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At Hotcow, we talk a lot about marketing and, in particular, experiential marketing. The whole point of experiential marketing is to get people (potential customers) to notice, engage with and grow to a love a brand…
… via an experience. …
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It seems funny. How can you make money by giving away stuff for free? For the risk averse, it’s something that will surely make you feel pretty uncomfortable. And to make matters worse, it can sometimes cost a company a …
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No matter what you business is, video is quickly emerging as the best way to connect with your consumers.
Between the automatic video playback on mobile social feeds and the 2.08 billion smartphone users around the world, an effective video …
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When people check their Twitter accounts, various things demand their attention; notifications, messages, pictures, ads. It can be hard to get your message heard above the noise.
Why not see for yourself and send a tweet? Take a look at …
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Every business is always looking to generate sales leads. They tend to go where the people are and currently, everybody seems to be on social media. After all, there are more than two billion active social media users, worldwide.
Marketers …
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