General

Product sampling is an amazing way of enhancing your brand and growing your sales, because it’s a marketing strategy that cultivates loyalty and excitement. Think about the last time you received something for free – it makes you feel good, …

When many marketers think of product sampling, they tend to think of physical samples of products being handed out directly to customers. We’re talking about activity in supermarkets, high street stores and shopping centres. However, it seems that e-commerce product …

Product sampling can be something that’s done online or on the high street. It can be spectacular or subtle, mega or memorable. But one thing’s for sure: product sampling isn’t anything new. Why? Well, for starters, because people love freebies …

Product sampling is a great way of putting something that you sell into the hands of a prospective customer. In terms of PR, it’s an incredibly influential technique for raising brand awareness. The trick to executing a strong product sampling …

What’s the logic behind product sampling? Why does it work? And why is it such a viable option for a variety of businesses, regardless of the industry? The answer is: because of the way we, as humans, react to what’s …

Thinking of executing a product sampling campaign? Great idea, since sampling is a super way of enhancing your brand and acquiring more customers. Clearly, there’s nothing quite like getting something for free, right? But there’s much more to product sampling …