Yes, Hotcow has again been nominated for a Field Marketing & Brand Experience Award! This time we are the ones in the spotlight as our Endemol MIPTV Party in Cannes gets shortlisted for Best Immersive Event 2010!
Looks like our little hooves will be firmly crossed on the 20th of October as we hope to bring home another FMBX award to meet our older models from the previous two years.
Have a gander at this successful experiential campaign in our ‘Work in the Field’ section and keep an eye on our Moo talk for updates of our progress.
The online social media world is spiralling upwards, with plenty of brands seeing great opportunities to interact with their target market on multiple platforms.
Expectations are growing and consumers want to be engaged and impressed by new technology and experiences.
Hotcow came away from this years ISP Awards 2010 as Gold Winners in the category for best Brand Experience campaign at point of sale. Hurr-ah! 
Nothing will support your face to face campaigns better than a strong staffing team. They give consumers a reason to stop, a reason to talk and a reason to listen. The right staff on your campaign will guarantee you better results. 
The current economic climate has challenged loyalty with brands, as more cost effective products are making their way into our shopping trolleys....
People still love the cinema experience, as numbers show cinema admittance is on the rise....
To DVD or to Download, that is the question. The sales of DVDs has been declining over the last few years, with the recession having some impact on sales, however it is the growing trend for online and digital movie viewing, and even rentals, that are taking over the DVD spotlight....
With more men shopping for their everyday needs, what are brands doing to target their male audience?...
Social Networking is not just a tool for the younger generation! With the average social networking user at 37 years old, are brands tapping in on this latest trend?...