Summertime marks the start of all the important festival dates in the diaries of many UK wide 18-35 year olds. This is the time for brands to stand out with up to 30% better targeting than other environments. 
There is nothing we anticipate more than that moment of promised sunshine, where we Brits savour every last ray we can possibly soak up. An immediate response to an English summers day is that all important ‘let’s get the BBQ out!’. 
Obscura Digital have produced what is probably the longest and most interactive multitouch wall, sitting at the Hard Rock in Vegas. It uses three projectors to simultaneously handle 100 hi-res images and videos in realtime. 
Seems that t-mobile's new advert has inspired a copy-cat scenario with over 10000 facebookers getting in on the action to replicate the synchronised dance seen shown on t-mobile ads across the nation. The result: Liverpool street station was forced to close for a period of time to clear the people! It just doesn't seem to have that much capacity, it would seem, for 10,000 odd dancers with nothing better to do. We weren't there of-course (ehm, cough, cough). 
The following article is an excerpt from The Marketer that we liked, not least because we're mentioned in it! 
The series 3 launch of cult 'serial killer' TV show Dexter by Showtime took a guerrilla marketing approach to the launch, mounting fake pop-up news stands in heavily trafficked public spaces in cities across America including New York (positioned right by Central Park), Philadelphia (at 30th Street train station), Los Angeles (outside the Kodak Theater), Chicago (in the financial district) and San Francisco (Union square). The stands featured the show's star Michael C Hall on mock covers of high-profile magazines like Rolling Stone, The New Yorker and GQ. Snacks wrapped in suitably blood-red packaging also figured on the stands. 
At the biggest Job fair in Germany jobsintown.com promoted themselves by having everyone walk through a errrrmmm, how should I say, butt hole. Losely translated, the caption on the large billboard entrance says 'There's a better way to get a job than kissing butt'. Lovely. 
A picture is worth a thousand words so they say, but this one takes the biscuit! To promote a new sex shop in Italy, they had the interior windows of a car made to look like a steamy scene with the caption of ,'Toys you just can't wait to try.' Brilliant! But what do you tell your kids when they ask, 'Mum, what are they doing in that car?'. Hmmmm Somehow, I'm not sure you'd get away with it in the UK. 
Nissan had a great way to let people know about the new Altima keyless ignition system by literally losing over 200,000 sets of car keys in various locations with a tag attached stating, "If found, please do not return. My Next Generation Nissan Altima has Intelligent Key with push-button ignition, and I no longer need these.” 
Wanna see a scientist at work? Then payup! This ingenious contraption is a twist on the traditional fairground coin machine that gives out lashings of wisdom with a printed card. Instead of the robotic wizard or old lady, you get a real scientist who performs scientific experiments for a designated time. This gets the key message across that without funding and donations for MS Research in Australia, then research will stop. So a double winner, captivating AND gets donations in one hit.
