Marketing Week has featured an insightful article about the factors affecting the success of sampling campaigns, based on some of the data collected from Hotcow’s latest shopper research around product trial and purchase behaviour. 
Hotcow is rolling out an experiential sampling campaign for Activia Pouring Yogurt called 'Shake Up Breakfast'. 
Sampling is great for getting your product in to people’s hands but is it enough? Can an experience take sampling further than product trial? The answer is yes, but true understanding of how can be a complex issue that requires implicit knowledge of your objectives, the techniques you will use and most importantly, strategic thinking and correct planning. 
Sampling Campaigns are too often treated as simply that and nothing more – in fact, they’re often barely treated as a campaign at all and are handled like low-quality free giveaways. How often do you see so-called brand ambassadors standing in the street listlessly holding whatever product it is they’re promoting this week and wordlessly handing them out to passers by?
Coca-Cola have been spreading happiness again! The brand have been successfully creating great experiences around their