experiential marketing Archives - Page 3 of 28 - Hotcow

One of the biggest problems that brands face when it comes to approaching the idea of experiential marketing as part of their awareness strategy, is that experienced-based advertising seems to be an expensive, and time-consuming way to leverage engagement. However, …

Experiential marketing has become a huge buzzword in the world of advertising and brand awareness. Unfortunately, despite its popularity, many companies still have no idea how to differentiate a successful experience-based marketing campaign from a tacky PR nightmare. If you’re …

In order to both avoid customer annoyance, yet gain consumer attention, today’s marketing professionals need to get seriously creative. Thinking outside of the box has become more than just a way of refreshing the marketing sphere – it’s now essential. …

When it comes to brands that really show the rest of us how experiential marketing and PR stunts are done, there are a few notable events out there that have had an incredible impact on the world of advertising. Most …

Experiential marketing has never been so important. Keeping up with the ever-changing marketing landscape can be difficult. There’s always something new to learn about and experiment with. To date, the arrival of social media has had the most profound impact …

Experiential marketing and technology go together like vodka and tonic. Imagine walking into a bar and being served by a robot, who offers you a floating cocktail or vaporised shot. After paying for your drink via your smartphone, it is …

Last year was all about social media for charities – with the record-breaking Ice Bucket Challenge leading the way. But this year is all about experiential. UK based charity Islamic Relief recently hosted an experiential event like no other, in …

No matter what your niche is, every blog, business, and website is constantly searching for new ways to stand out from the crowd. Often, this means establishing a brand that can fuel a connection between you, and your customers. Of …

A change in season is the perfect excuse to kick off a new marketing campaign. To celebrate the impending arrival of spring, and inspire your own seasonal campaigns, we thought we’d share some of our favourite seasonal experiential campaigns. Spring:  …

It’s not particularly difficult to refuse to hand your money over to charity, but would you find it so easy to ask for it back? That’s the inspiration behind the latest tech-infused experiential charity campaign by International charity WaterAid. The …