Katjes has launched the world’s first confectionery 3D printer – and it’s going to be great for experiential marketing.
If you’ve got a sweet tooth, you’ll be glad to hear that the world’s first 3D sweet printer has become a …
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Cadburys went all experiential with an amazing live brand experience recently. We all love to indulge in chocolate at Christmas, and Cadbury’s is making sure that theirs is the first brand we think of when stocking up this year.
Cadbury, …
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While inter-terminal airport buses and experiential marketing may not be an obvious pairing, Heathrow Airport is marrying the two together with a first-of-its-kind immersive onboard experience.
OmniServe, a subsidiary of ABM, has partnered with Heathrow to start selling immersive media …
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Once the stuff of sci-fi films, Augmented Reality (AR) and Virtual Reality (VR) are now very much a reality for experiential marketers. Some consider AR and VR to be the “final frontiers” of medium, because any subsequent medium can be …
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“Great Scott! There must be a disturbance in the space-time continuum!”
If you have no idea what I’m on about, you are either living in a parallel universe, or have somehow escaped all the hype on social media leading up …
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Event marketing is really effective… when it’s done right. And by creating an experiential event stand, you can make your business really stand out.
As every marketer knows, at exhibitions and conferences, you get bombarded with information from every angle. …
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Experiential marketing can be used for a lot of different campaigns. In September 2014, The Economist published an article that explored the idea of using insects to feed the ever growing global population, which is projected to reach 11 billion …
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Experiential marketing is changing and there are now more opportunities to be creative than ever. In today’s fiercely competitive marketplace driven by extreme consumerism, brands are forever struggling to make a recall in the minds of consumers. Luckily, new technologies …
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Experiential marketing and space? Sounds like a fun combination. Space is the ‘final frontier’. It’s exciting, unknown and pretty much everyone is fascinated by it.
This is why a growing number of brands are focusing their attention on the skies …
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So, you’ve heard of experiential marketing and you’re thinking of hiring a promotional agency to execute a campaign. But how do you choose the right promotional agency for you?
Experiential marketing; once an afterthought to mainstream advertising is now a …
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