experiential marketing Archives - Page 2 of 28 - Hotcow

Whilst we know the power of experiential marketing, there are a few industries that are slow at catching on. However, it seems that financial companies are starting to implement experiential marketing campaigns. At first, it seems like an odd fit. …

If you understand the power of experiential marketing, then you may want to consider the power of using a video game in your next campaign. There are 3 key reasons why. 1. They’re popular. First and foremost, people love games. …

Health care companies are suddenly starting to look towards experiential marketing strategies in a bid to unlock their true potential. Health care businesses have always had a tough time generating a substantial ROI from their marketing strategies. Traditionally, they seem …

Many business owners would agree that becoming a memorable brand is extremely important. As such, experiential marketing is a fantastic strategy for achieving that end goal. However, like many business strategies, experiential marketing is always changing. With that in mind, …

When Tata Motors announced its new HEXA model in Mumbai recently, it did so in style. Tata used experiential marketing. And for good reason. Apparently, the new feature-loaded car combines design with comfort. It probably does, but it’s hardly a …

We’ve known for quite some time now that experiential marketing could be the future of the brand/consumer relationship, but it seems that professional educational bodies are now taking steps to create professionals with a deeper and more clinical insight into …

The 360-degree video is an incredible new platform for video content that creates a heightened and interactive experience for viewers. And that means something for anyone with an interest in experiential marketing. Through the use of 360 videos, viewers can …

From search-based advertising, to social media marketing, newsfeed displays, and native ads, the amount of messaging the average online consumer experiences every day has exploded, making it increasingly difficult for brands to truly make an impact and connect with their …

The millennial generation, known more commonly to some as “Digital Natives”, are a group of people who love tracking down and exploring “special moments” that they can enjoy on a social level. Brands that fail to create those moments with …

A grocery store advertising approach unlike anything you’ve ever seen before – the UK’s largest wine retailer, Tesco, opened a fantastic new temporary bar in London, as a way of showcasing its “finest” brand of wine in the centre of …