Up until the second of September this summer, Intu created a fantastic insight into the world of superheroes, for aspiring youngsters looking for a great way to spend their time away from school.
The experiential event allowed Wonder Woman, Superman, …
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Before the birth of the very first social media channels, back when the internet was still young, people were already talking to the world-wide-web to share their personal opinions, thoughts, and experiences on everything from the latest product, to what …
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We sing the praises of experiential marketing all the time in this blog. And with good reason – it works.
While traditional advertising campaigns have boded well for brands over the years, experiential campaigns offer a unique advantage over the …
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Imagine if you had a personal life coach – someone you could turn to for advice whenever you needed it – without the extortionate cost.
Well you can, with Karen.
Karen is a fictional life coach in a software-driven experiential …
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Is reading about to get experiential? Reading a novel isn’t what it used to be. There you sit, nose stuck in a book, when your phone buzzes with a text from your mum.
After a long back-and-forth with her, you …
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Fans of ’90s hit TV game show The Crystal Maze, rejoice, as you will soon be able to compete in it yourself!
In June of this year, Little Lion entertainment launched a crowd-funding campaign with the aim of raising £500,000 …
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We all remember the first concert we attended; we all feel nostalgic when certain songs come on the radio; and we all have our secret musical guilty pleasures. Now you can incorporate that into your experiential marketing strategy.
Music is …
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If you like Vodka, Andy Warhol and flying, you will no doubt appreciate Absolut Vodka’s latest experiential campaign to promote their limited edition Absolut Warhol bottle.
The association between Absolut and art goes back nearly 30 years, during which time, …
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Have you ever wondered what it would be like to travel to an exotic location without getting on a plane, or take a ride in Google’s newest self-driving car? Well, now you can, thanks to incredible advancements in technology and …
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Experiential air travel? It may seem like a concept straight out of The Matrix, but a UK aerospace company recently released images of its new windowless plane concept, which could revolutionise air travel entertainment – if the idea takes off. …
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