General

When most businesses consider product sampling, they tend to think of traditional sampling. That is to say, campaigns that take place in supermarkets and shopping centres all over the world, where teams of promotional staff hand out freebies to consumers. …

Want to attract new customers to your brand, or simply expand your sales potential in a new market? The simplest way to capture the hearts and loyalty of your target audience is to run a product sampling campaign. By giving …

Because product sampling involves giving away something that’s potentially really nice for free, this is a strategy that works well. However, sampling is nothing new. In fact, it’s been around for ages. So, with technology and the world in general …

As humans, our senses are important. They obviously help us operate, but they each contribute to our emotional wellbeing. So, in terms of marketing, if we can create a strategy that leverages someone’s senses, it could prove to be a …

Getting your product into the hands of the right people, at the right times, can be the key to making sure that you expand brand awareness in a tangible, and measurable way. While there are plenty of ways to engage …

In this article, we’re going to look at marketing psychology and examine exactly why product sampling is such an effective advertising strategy for FMCG companies. The science behind marketing is pretty solid. Which is just as well, because who would …