Product sampling is an amazing way of enhancing your brand and growing your sales, because it’s a marketing strategy that cultivates loyalty and excitement. Think about the last time you received something for free – it makes you feel good, …
Read More
Why is in-home product sampling so beneficial for many businesses? Well, at the heart of product sampling is the belief that, by putting something directly into the hands of a consumer, you’re automatically increasing the chances of achieving a sale. …
Read More
When many marketers think of product sampling, they tend to think of physical samples of products being handed out directly to customers. We’re talking about activity in supermarkets, high street stores and shopping centres.
However, it seems that e-commerce product …
Read More
When deciding on whether to create a sampling campaign or not, many businesses wonder whether the end result will be worth the effort. By that, will it earn enough from the strategy to justify giving away something for free?
Sometimes, …
Read More
Product sampling can be something that’s done online or on the high street. It can be spectacular or subtle, mega or memorable. But one thing’s for sure: product sampling isn’t anything new.
Why? Well, for starters, because people love freebies …
Read More
Product sampling is a great way of putting something that you sell into the hands of a prospective customer. In terms of PR, it’s an incredibly influential technique for raising brand awareness.
The trick to executing a strong product sampling …
Read More
To put it simply, sampling works. Getting someone to try out or taste a product will generate customers.
Now, when you think of product sampling and PR campaigns, fast-food giant Burger King isn’t necessarily the first company that springs to …
Read More
What’s the logic behind product sampling? Why does it work? And why is it such a viable option for a variety of businesses, regardless of the industry?
The answer is: because of the way we, as humans, react to what’s …
Read More
Thinking of executing a product sampling campaign? Great idea, since sampling is a super way of enhancing your brand and acquiring more customers. Clearly, there’s nothing quite like getting something for free, right?
But there’s much more to product sampling …
Read More
Maybe you’re look for a marketing strategy that can turn your fortunes around? Perhaps you’ve considered executing a product sampling campaign, but you’re still on the fence?
Well, there are plenty of reasons why you should put the time and …
Read More