Unconventional, whacky marketing tactics can have a massive impact. Guerrilla advertising is much like guerrilla warfare: placing ambushes, sabotages, raids and elements of surprise within the marketing industry. Despite it often being a low-cost tactic that delivers maximum results, it …
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There’s a very good, simple reason why a lot of companies are investing in experiential marketing – it’s that strong emotions and memorable experiences affect humans in very profound ways.
The success of ad campaigns by the likes of John …
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Honda thought of a clever way to promote their innovative nature recently. Instead of using tired marketing techniques, over-used slogans or saturating the social media scene, they applied their magic to something that’s in every garden shed: a lawnmower.
In …
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We live in a world where we’re bombarded with marketing and advertising messages wherever we go: on billboards, on the radio, on TV, on our mobile phones, you name it. With so much noise, it’s getting harder and harder for …
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