THQ to promote the launch of the new computer game Red Faction: Guerilla recently put 100 copies of the game inside a locked car in a busy area of Central London.
The spraycan artist Banksy has a new exhibition entitled ‘Banksy Versus Bristol Museum’ in Bristol from the 13th of June to the 31st of August 2009. There is no entry fee and it’s open daily from 10am to 5pm.
Bill Wasik is a senior editor of Harper's Magazine. He has also contributed to McSweeney's magazine and served as Editor of The Weekly Week. Mr. Wasik revealed himself in 2006 to be the inventor of the 'flash mob' phenomenenon, having anonymously organised the first recognised examples in New York City, USA during the summer of 2003.
The recent Youtube exposure of Britain's Got Talent finalist Susan Boyle has shown just how viral a video can go online, but according to an article on netimperative.com, the production company behind Britain’s Got Talent has little to show for it.
Disney/ Pixar went all out at the Cannes Film Festival in May 2009 to produce an eye-catching stunt to gain attention from the hordes of international journalists and photographers attending.
A marketing push for Mentos chewing gum has seen teams of space hopper riders taking over the city streets of the Canadian cities of Toronto and Montreal, providing both an eye-catching spectacle and an opportunity to build word of mouth buzz for the brand.
According to the results of an "Ad Effectiveness Survey" of senior marketing executives released by Forbes in June 2009 and reported on Mediapost.com, viral marketing and search engine optimisation are expected to see the biggest increases in spending in the coming months.
In these credit crunchy times, job hunters in the United States of America are getting creative, ditching resumes for a wide range of guerilla tactics.
This TV ad from Trojan Condoms promoting their ‘Pleasure Pack’ mixes themes of patriotism, national pride, the economy and sex with iconic images of ‘Old Glory’ (the American flag) and the bald eagle.
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