According to the results of an "Ad Effectiveness Survey" of senior marketing executives released by Forbes in June 2009 and reported on Mediapost.com, viral marketing and search engine optimisation are expected to see the biggest increases in spending in the coming months.
Viral Marketing in the Forefront of Senior Marketing Executives' Minds |
| Friday, 05 June 2009 00:00 | |
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According to the results of an "Ad Effectiveness Survey" of senior marketing executives released by Forbes in June 2009 and reported on Mediapost.com, viral marketing and search engine optimisation are expected to see the biggest increases in spending in the coming months. Indeed, among $1 million digital spenders, 54% expected to spend more on viral marketing, while 50% expected to spend more on SEO.
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