Bill Wasik’s “And Then There’s This: How Stories Live and Die in Viral Culture” – Viral Marketing

Bill Wasik And Then There's this Bill Wasik is a senior editor of Harper’s Magazine. He has also contributed to McSweeney’s magazine and served as Editor of The Weekly Week. Mr. Wasik revealed himself in 2006 to be the inventor of the ‘flash mob’ phenomenenon, having anonymously organised the first recognised examples in New York City, USA during the summer of 2003. He’s just written a new book,  And Then There’s This: How Stories Live and Die in Viral Culture.
See here for an interview where he explains why phenomena like Susan Boyle ruin our ability to focus on “the big picture”.

Leave a Reply