The one thing that both Red Bull and Disney have in common is a shared believe, in which to have fame and fortune, you must create magical experiences for your customers. 
Here’s a bit of experiential goodness from the US by one of the ultimate experience-based brands, Red Bull.
The front page of last week’s Marketing Magazine was overcome by the all-conquering supermarket Tesco as it announced its new health and beauty push aiming to become “better than boots”. Their plan? To roll out a “beauty services” retail concept before the end of the year which could take the form of in-store hairdressers and nail bars. 
Marketers know it is vital to engage their consumers but often don’t understand the real capabilities of experiential marketing.