Let’s start with a question. If you were on the market for a new Hoover, would you rather read a 50 page brochure about it, or test the product for yourself?
You can spend months designing the most stunning glossy …
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Even the Oscars embraces product sampling.
The Oscars is all about promotion.
Nominees dream of walking away with a gold statue and press attention; fashion designers dream of their red carpet creation scoring praise; and dozens of businesses dream of …
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Product sampling is one of the oldest and most effective forms of field marketing. As the name implies, it involves giving away a small amount or ‘sample’ of a product that your business sells. It is hoped that a proportion …
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Coca-Cola love a product sampling campaign. And why not? As we know, a product sampling campaign is a great way of getting your brand seen.
It’s a familiar, Christmassy sight: a fleet of twinkling Coca-Cola trucks making their way across …
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Have you ever created a product sampling campaign aimed at students? It’s the end of the summer: the holiday tan has faded, the kids have gone back to school, and thousands of teenagers across the country have left home for …
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Have you ever considered product sampling as a marketing campaign? Whether you’re a seasoned entrepreneur or are launching your first business, you might be a little reluctant to give away free samples of your products. After all, there’s no guarantee …
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Why should you use product sampling as a PR tactic? Well, one of the best ways to get free publicity is to give samples of your product to the media. If you’re lucky, the media will find out about your …
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When it comes to distributing product samples, there’s no need to get fancy – there’s nothing wrong with the high street. The great British high street has long been a staple arena for experiential marketing. Even today, with the convenience …
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Product sampling might seem like an easy strategy to master, but it’s not. Let’s start with a question – what is the ultimate purpose of your business? To make money? To improve people’s lives? To revolutionise a particular market-place?
Whatever …
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Summer brings with it a whole host of festivals; from Glastonbury to the Leeds & Reading Festival and the Secret Garden Party, there’s something to suit every music fan. There’s also a product sampling opportunity to suit every brand.
Music …
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