product sampling Archives - Page 2 of 7 - Hotcow

When many marketers think of product sampling, they tend to think of physical samples of products being handed out directly to customers. We’re talking about activity in supermarkets, high street stores and shopping centres. However, it seems that e-commerce product …

Product sampling can be something that’s done online or on the high street. It can be spectacular or subtle, mega or memorable. But one thing’s for sure: product sampling isn’t anything new. Why? Well, for starters, because people love freebies …

Product sampling is a great way of putting something that you sell into the hands of a prospective customer. In terms of PR, it’s an incredibly influential technique for raising brand awareness. The trick to executing a strong product sampling …

What’s the logic behind product sampling? Why does it work? And why is it such a viable option for a variety of businesses, regardless of the industry? The answer is: because of the way we, as humans, react to what’s …

Thinking of executing a product sampling campaign? Great idea, since sampling is a super way of enhancing your brand and acquiring more customers. Clearly, there’s nothing quite like getting something for free, right? But there’s much more to product sampling …

Want a new way of doing product sampling? From Pink Parcel and Birchbox, to Cohorted and Love Lula, beauty subscription boxes are massive right now and the number of brands getting in on this product sampling action is growing. It’s …

Although social media and digital marketing is more powerful than ever, there’s still no real alternative to product sampling when it comes to showcasing your wares. Prospective customers love to get all touchy-feely, and according to research, 96% of customers …

If you’ve ever been inside a shop, you will have seen some sort of in-store demo or product sampling campaign in action. But what is the benefit of such a strategy and, more importantly, what are the nuances that you …

Many brands have huge success with product sampling campaigns, because product sampling is a form of automatic segmentation. You see, let’s suppose a company is releasing a new product. Say, for instance, a new type of fruit drink. That business …

Every business is tough. Every industry is super-competitive. So, what can you do about it? Well, the answer is simple… in theory. It’s to stand out from the crowd. It’s to become memorable. In reality, though, achieving that is tough. …