We are an emotionally driven society and we respond to marketing that resonate with us on an emotional level. One tactic marketers use to achieve this is ‘shockvertising’ – that deliberately shocks and offends consumers, by violating norms for social …
Read More
We all remember the first concert we attended; we all feel nostalgic when certain songs come on the radio; and we all have our secret musical guilty pleasures. Now you can incorporate that into your experiential marketing strategy.
Music is …
Read More
From an avalanche of ice bucket videos, to a litter of Grumpy Cat memes, 2014 was another bumper year for guerrilla marketers. As mobile sharing went mainstream, brands achieved some of the year’s biggest marketing success stories with memes and …
Read More
In the not-so-distant past, 3D printing sounded like a concept out of a sci-fi fantasy film, but now it’s an undeniable reality.
As a printing technique, 3D printing has been around since the 1980s, but until recently, it hasn’t been …
Read More
The 15th of October 2014 was a rainy Wednesday in London, but for commuters walking through the city, it was the perfect chance to witness the launch of a new guerrilla advertising campaign by FIAT. That morning, the car brand …
Read More
The marketing industry has been struggling to keep pace with culture for years, but with the advent of real-time marketing, it seems that marketers have found a solution to the problem.
What is real-time marketing?
A proven guerrilla marketing strategy, …
Read More
Over the past year you may have heard the term “influencer marketing” floating around the marketing and blogosphere worlds.
This relatively new form of guerrilla marketing has emerged from the intersection of public relations and social media, where the focus …
Read More
Have you ever wondered what it would be like to travel to an exotic location without getting on a plane, or take a ride in Google’s newest self-driving car? Well, now you can, thanks to incredible advancements in technology and …
Read More
Like guerrilla soldiers, forced to use limited resources to fight mightier opponents on the battlefield, guerrilla marketers rely on strategic strikes to gain a foothold in the marketplace, and the same goes for small businesses.
It’s a rare small business …
Read More
Is your audience still actively engaged with your brand? Is it time to spice up your inbound marketing? Just as some couples fall into a stagnant period after being together for so long, the same can happen with your marketing …
Read More