Guerrilla marketing: it’s a term that you must have heard being thrown around the office. Even if you’re not sure what it is, we can guarantee that you’ve seen examples of it in your lifetime.
Modelled on the crazy ambush …
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Advertising campaigns are about more than just advertising lines. Shopping centre Westfield has created an immersive culinary pop-up brand experience to mark the launch of its 2015 dining campaign, The Food Sensation. Over two weekends in February, visitors to The …
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The Godfather of guerrilla marketing, Conrad Levinson, once said that; “Guerrilla marketers do not rely on the brute force of an outsized marketing budget. Instead, they rely on the brute force of a vivid imagination.” And this is as true …
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When done right, guerrilla marketing can really get you noticed at trade shows.
Picture the scene: A scruffy, middle-aged man is dressed as a baby angel, with a lyre in one hand and a cigar in the other. As you …
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Polar bears wandering the streets of London and vending machines that dispense pizzas and balloon animals: these are just a couple of the wacky marketing tactics that fall under the umbrella of guerrilla marketing.
Despite it being over 30 years …
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Any marketer working in the FMGC market knows the importance of product sampling to elicit customer feedback, but an American retailer has taken the concept to the next level with its new storefront ‘test and try’ emporium in Portland, Oregon, …
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Air France has been using guerrilla marketing to promote new business class cabins. Every passenger hopes to get a free upgrade to business class when flying, but just what do you have to do to get one these days? Thanks …
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‘Pump and dump’ product sampling. If you work at Hotcow then you love this term – it really comes from the banking/finance world on how they deal with buying and selling stocks on a daily basis – one minute they …
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Ever tried using video for your experiential marketing? Gone are the days of raiding your mothers makeup bag and trying to recreate her every makeup move; with numerous demo videos available at the click of a button, more and more …
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Today, consumers are bombarded with so much information about products, that discovering a great new brand by chance is a rare thing. Can less branding help with product sampling?
This is due to what world renowned sociologist Georg Simmel referred …
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