Marketing Archives - Page 2 of 7

Sep 21 2015

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Generate buzz for your business with referral marketing

By Matt | General

Numerous studies have shown that referral marketing is one of the best forms of marketing when it comes to sales and conversions. Referral marketing – a subset of word-of-mouth marketing, is a method of promoting products or services to new …

Sep 17 2015

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Improve your sales with shopper marketing

By Matt | General

Have you ever tried shopper marketing? In today’s evolving retail landscape, it is more important than ever to focus on the in-store shopping experience. With low-cost e-tailers like Amazon and eBay becoming the norm, bricks and mortar retailers need to …

Sep 10 2015

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The Holy Grail: Word-of-Mouth Marketing

By Matt | General

Every business needs marketing to sell. But we all know that. And that is a broad statement. What if there were a way to build your business, year in and year out, regardless of fluctuations in the economy or the …

Jul 23 2015

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What is ambient media advertising?

By Matt | General

Do you have a media advertising strategy? Imagine a world in which billboards call out to individual shoppers by name; newspapers update as they are being read, and animated ads appear on your box of cereal in the morning. It …

Jul 20 2015

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Guerrilla marketing case study: the man who cut everything in half

By Matt | General

When guerrilla marketing works, it really works. In today’s technological world, a message can go viral within minutes, thanks to a host of networking sites such as YouTube, Twitter and Facebook. Viral marketing – a subset of guerrilla marketing, has …

Jul 16 2015

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Two ways to improve your word-of-mouth marketing

By Matt | General

Marketing has never been so important. What’s more valuable when choosing a restaurant, dentist, gym, or new smart phone — an online review or a recommendation from a close friend? It’s a no-brainer isn’t it? As a society, we are …

Jul 09 2015

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What is shopper marketing?

By Matt | General

If you have no idea what shopper marketing is, you’re not alone. Although it’s been around for some time, the focus for marketers has traditionally been devoted to focusing on the needs of the consumer – that is the consumption …

Jul 06 2015

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Experiential marketing that’s out-of-this-world

By Matt | General

Experiential marketing and space? Sounds like a fun combination. Space is the ‘final frontier’. It’s exciting, unknown and pretty much everyone is fascinated by it. This is why a growing number of brands are focusing their attention on the skies …

May 14 2015

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Online guerrilla marketing ideas for your website

By Matt | General

Have you ever thought about applying guerrilla marketing tactics to your website? With so many businesses investing in online sales and marketing today, it’s easy for smaller brands to get lost in cyber space. But it doesn’t have to be …

May 07 2015

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Using street teams to distribute product samples

By Matt | General

Do you ever wonder how best to distribute your product samples? Modern technology has made it easy to avoid advertisements – we are able to skip through ads when watching pre-recorded shows, and download free software to block most online …

Generate buzz for your business with referral marketing

Improve your sales with shopper marketing

The Holy Grail: Word-of-Mouth Marketing

What is ambient media advertising?

Guerrilla marketing case study: the man who cut everything in half

Two ways to improve your word-of-mouth marketing

What is shopper marketing?

Experiential marketing that’s out-of-this-world

Online guerrilla marketing ideas for your website

Using street teams to distribute product samples

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