Zerya Shakely

If you look at various Experiential news platforms, you will see that the OOH sector is now producing an array of interactive billboards that are being classified under the Experiential Marketing banner. Many of these utilise NFC, Blippar or QR …

“Why don’t we just create a really fantastic customer experience?” In my mind, I like to imagine that this type of question is posed many times throughout the year, within boardrooms of all consumer brands. There are multitude of reasons …

This week, saw the release of a brand new player in the Global smartphone market. Jolla – pronounced Yol-la – is due to be released at the end of the year and will only be sold online. The Jolla team …

Earlier this year, Hotcow wrote a piece for Marketing week, where we explored a novel idea. We imagined a world where brands invested their marketing budgets in consumer brand experience and Experiential became the dominant form of marketing communication. This …

Always on the look out for inspiring news, we have to hand it to San Antonio based company Clear Channel in creating a billboard that offers much more than simply delivering a brand message. Positioned in  Bujama (a small Peruvian …

Inspirational ideas are the lifeblood of any creative business. Clients may demand to see measurable ROI, but it is in that moment, when they just ‘get’ your ideas and they can see the vision you have presented clearly in their …

A couple of weeks ago we wrote about experiential marketing for dogs. Now we want to share a hilarious ad campaign for cats. Advertising Ad Agency DDB Chicago has created an aerobics promo for Temptations Cat Treats. The video titled …

According to recent reports, ASDA is exploring an idea both ambitious and unique in it’s proposition. With online sales continuing to surge ahead, large out-of-town retail destinations are looking at ways to utilise the archetypal aircraft hangars, synonymous with the …

If you happen to be in Toronto, Canada today – you should pay the Dundas Square a visit. The square will be taken over by an ‘Upside Down Circus’ organised by Dairy Queen Canada. Flying acrobats and stilt walkers will …