If you happen to be in Toronto, Canada today – you should pay the Dundas Square a visit.
The square will be taken over by an ‘Upside Down Circus’ organised by Dairy Queen Canada.
Flying acrobats and stilt walkers will be handing out 10,000 upside-down, mini Kit Kat Blizzards.
The ice-cream brand wanted to communicate to consumers the super thick consistency and it’s rich texture, by serving it upside down.
The frozen treat will also be for sale at the event, however it will be free of charge, if not served upside down.
We love Dairy Queen’s initiative at Hotcow – what a fun, creative and engaging way to deliver product sampling!
