A couple of weeks ago we wrote about experiential marketing for dogs. Now we want to share a hilarious ad campaign for cats.

Advertising Ad Agency DDB Chicago has created an aerobics promo for Temptations Cat Treats. The video titled ‘Work It Kitty!’  features felines doing abs crunches, paw extensions, jumping box squats, paw rotations and leg lifts to the ‘I don’t want to Dance’ song.

The video also features a ‘Work It Kitty!’ website where cat owners can learn how to help their cats get in shape and stop them from being ‘couch potatoes’. The website is run by the only premier cat workout professionals Kate and George.

Check out the amusing workout video below. Do you have a lazy cat? Would you consider getting your pet in shape?  Tweet us your thoughts… @Hotcow!